Cookie Policy
Effective Date: June 29, 2026
This document contains three related policies governing how we handle your information and communications:
Part 1: Privacy Policy
Preface Wine ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.preface.wine, shop in our store, use our AI sommelier and personalization features, attend our events, or otherwise interact with us. By using our services, you agree to the practices described in this policy.
Information We Collect — Provided Directly
- Contact details such as your name, email address, mailing address, and phone number.
- Account and membership information, including wine club preferences and login credentials.
- Payment information processed through our secure third-party payment processors (we do not store full card numbers).
- Purchase history, tasting notes, wine preferences, and feedback you provide to our staff or AI sommelier.
- Date of birth or age verification information used to confirm you are 21 years of age or older.
Information Collected Automatically
- Device and usage data such as IP address, browser type, pages viewed, and referring URLs.
- Cookies and similar technologies (see Part 2: Cookies Policy).
Information From Third Parties
We may receive information from payment processors, reservation and ticketing platforms, marketing partners, and analytics providers to help us operate and improve our services.
How We Use Your Information
- To process and fulfill orders, deliveries, reservations, and event ticketing.
- To operate our wine club and provide AI-driven, personalized wine recommendations to members.
- To verify your age and identity as required by law for the sale of alcohol.
- To communicate with you about orders, events, membership, and customer support.
- To send marketing communications and promotional offers where permitted (you may opt out at any time).
- To analyze and improve our products, services, website, and customer experience.
- To detect, prevent, and address fraud, security issues, and legal compliance.
How We Share Your Information
We do not sell your personal information. We may share it with:
- Service providers who perform services on our behalf, such as payment processing, delivery, ticketing, email, SMS, and analytics.
- Professional advisors and regulators as required to comply with applicable laws, licensing requirements, subpoenas, or legal process.
- A successor entity in connection with a merger, acquisition, financing, or sale of assets.
Other parties with your consent or at your direction.
Marketing and Text Messages
With your consent, we may send you marketing emails and text messages. You can opt out of marketing emails using the unsubscribe link in any message. Text message consent and opt-out are governed by Part 3: Text Message (SMS) Permission Policy.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations (including alcohol-sale recordkeeping), resolve disputes, and enforce our agreements.
Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain processing. To exercise any rights, contact us using the information at the end of this document. We will not discriminate against you for exercising your rights.
Children's Privacy
Our services are intended only for individuals who are 21 years of age or older. We do not knowingly collect personal information from anyone under 21. If we learn that we have collected such information, we will delete it.
Third-Party Links
Our website and communications may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.
Changes to This Policy
We may update this policy from time to time. The updated version will be indicated by a revised “Effective Date” and will be effective as soon as it is posted.
Part 2: Cookies Policy
This Cookies Policy explains how Preface Wine uses cookies and similar technologies on our website at www.preface.wine. It should be read together with Part 1: Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve performance, and provide reporting and personalization. Similar technologies include pixels, tags, local storage, and software development kits (SDKs).
Strictly Necessary Cookies
These cookies are essential for the website to function, such as enabling secure checkout, maintaining your shopping cart, and remembering your login. They cannot be switched off in our systems.
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information such as pages visited and any errors encountered. This helps us improve how the site works.
Functional Cookies
These cookies allow the website to remember choices you make (such as your preferences and region) to provide a more personalized experience, including features that support our AI sommelier and wine recommendations.
Advertising and Targeting Cookies
These cookies may be set through our site by us or our advertising partners to build a profile of your interests and show you relevant offers on our site and elsewhere.
Third-Party Cookies
Some cookies are placed by third parties that provide services to us, such as analytics providers, payment processors, and advertising and social media platforms. These third parties may use cookies to collect information about your online activities across websites over time.
How Long Cookies Last
- Session cookies are temporary and expire when you close your browser.
- Persistent cookies remain on your device until they expire or you delete them.
Managing Your Cookie Preferences
- Use our cookie banner or preference center on the website, where available, to accept or reject non-essential cookies.
- Adjust your browser settings to refuse or delete cookies. Most browsers let you block cookies or alert you when a cookie is being set.
- Opt out of certain advertising cookies through industry tools such as the Digital Advertising Alliance or Network Advertising Initiative opt-out pages.
Please note that if you disable strictly necessary cookies, parts of our website may not function properly.
Do Not Track
Some browsers offer a “Do Not Track” signal. Because there is not yet a common industry standard for responding to these signals, our website does not currently respond to them.
Part 3: Text Message (SMS) Permission Policy
Preface Wine offers a text messaging program to share order updates, reservation and event information, wine club news, and promotional offers. This policy explains how the program works and your rights. By opting in, you agree to the terms below.
Consent to Receive Texts
When you provide your mobile phone number and opt in, you consent to receive recurring automated marketing and informational text messages from us at the number provided. Consent is not a condition of any purchase. Message frequency may vary.
How to Opt In
- Submitting your mobile number through a sign-up form on our website, at checkout, or in store and checking the consent box.
- Texting our keyword [KEYWORD] to [SHORT CODE / PHONE NUMBER].
- Providing your number to our staff and agreeing to receive texts.
How to Opt Out
You can cancel at any time by replying STOP to any text message you receive from us. After you send STOP, we will send a one-time confirmation message, and you will no longer receive texts unless you opt in again.
Help
For help, reply HELP to any message or contact us at the email below.
Message and Data Rates
Message and data rates may apply based on your mobile carrier plan. We are not responsible for any charges from your wireless carrier. Please contact your carrier for details about your plan.
Carriers and Delivery
Supported carriers may change, and we are not liable for delayed or undelivered messages. Carriers are not liable for delayed or undelivered messages.
Eligibility
You must be 21 years of age or older and the account holder or authorized user of the mobile number you provide to participate in our text program.
Privacy
Information collected through our text program is handled in accordance with Part 1: Privacy Policy. We do not sell your mobile information. Mobile opt-in data and consent are not shared with third parties for their own marketing purposes.
Contact Us
If you have any questions about these policies, please contact us:
Preface Wine
279 NE 2nd Avenue, Delray Beach, FL 33444
Email: support@preface.wine
Website: www.preface.wine